The diffusion of models and promotion of trade
Decorative arts and new schools of applied art
The search for new technologies within the applied arts increased the number of objects that were collected to be used as models.
The success of the World’s Fairs from the mid-19th century grew in line with an increasing number of industrial art schools and schools of applied art. The debate between art and industry fitted perfectly within the context of the new technologies highlighted by the Universal Exhibitions and involved numerous different aspects: knowledge of the decorative arts and schools of design, new models and the need to adapt the creative process to mass production, new raw materials and cost, and the training of a specialised workforce. Ornamental manuals and repertoires, imitating the popular book by Owen Jones The Grammar of Ornament, instructed readers on how to produce decorative elements in the Islamic style. At the same time as the first schools were founded in France and Britain, new industrial art museums began to appear in Europe starting with the Museum of Manufactures in South Kensington, London (later the Victoria and Albert Museum), in 1852. These museums were founded to collect original artefacts that were then copied or reworked into new, original creations using modern technological processes.
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The diffusion of models and promotion of trade

Decorative arts and new schools of applied art
Furnishing and the promotion of trade
Alhambra vase

c.1862 (made)

Victoria and Albert Museum, London, United Kingdom

Joseph-Théodore Deck

Earthenware, inlaid with coloured clays and, possibly, painted

The ceramist Joseph-Théodore Deck, who is well known for his “bleu de Deck”, realised this vase from a copy of an extremely rare, so-called “Alhambra vase”, found at the Nasrid-era Alhambra Palace. Deck’s vase was probably shown at the exhibition held in London in 1862. Owen Jones made a study of the Alhambra Palace and its decoration. Built by the Arabs in Spain, the palace became the symbol of the rediscovery and re-interpretation of Islamic art and inspired the production of many objects.

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In this Exhibition
About the Exhibition
The official showcase of the nations
Temporary structures and presentation of national contexts
The diffusion of models and promotion of trade
West and East, fine art at International Exhibitions